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11/28/2006

The Only Google Ad Words Strategy That Has Ever Worked For Me

Filed under: — joeindie @ 9:11 pm

The Only Google Ad Words Strategy That Has Ever Worked For Me

Fuck First Place

That’s it. Couldn’t be simpler.

Let the people with the deep pockets bid against each other to be on the top of the list. In my experience, I get much more productive click-thrus (which might also mean less click fraud) when I’m 2nd or 3rd in the list.

And keep an eye out for who, exactly, you’re bidding against. In one case, I found that I was bidding against a Google subsidiary. I decided that was Truly Stupid and let Google win. Cut my costs for the next several months. And, again, increased ROI.

So don’t let vanity rule your advertising budget. Or fatten Google’s already bulging wallet.

-David

11/26/2006

No Whining!

Filed under: — joeindie @ 10:54 pm

No Whining!

I have a strict “No Whining” policy. And I apply it to myself. Maybe not with the same fervor or use of a large bat with which I apply it to others, but I do hold myself to the “No Whining” standard.

(Mostly.)

So I don’t want my “I’m a Game Developer” post to be considered whining. Nor as some kind of diatribe against the video game industry.

I’m not one of those people who rant about how “fed up” they are with the video game industry (it is what it is). Nor am I “disillusioned” by the video game industry’s insular/incestuous tendencies (you get used to it). I’m not even “saddened” by the quality of life issues and how young men and women are worked like the slaves they volunteered to be (stupid gits).

Nope. None of that.

I still like designing games, I like seeing what other game designers come up with, and I still think that indie games can be a huge creative and innovative shot in the arm for the overall video game industry (though probably without any further assistance from a few notable once-indie and once-supported-indie companies).

I am, however, “rather melancholy” about how I no longer get much of a rush from the idea of making games, nor from the actual work, like I used to.

And I “remember fondly” the days when I could (and did) work and work and work–for no money up front, neglecting all other hobbies, including my wife and family–all for a dream of “One day, when my game is finished…”

I still dream, of course. And those dreams still inspire me to invest long, unpaid hours of effort to see the vision become a reality.

It’s just that the dream is no longer making games.

Been there, I suppose. And done that, I guess. And by the only yardsticks that seem to matter in the long run (units sold, options cashed in), I haven’t done it too well. ;-)

Maybe my current project–which is in too many ways a return to my first real game project–will change that.

Maybe it won’t.

Either way …

No whining. :-)

-David

11/23/2006

I’m a Game Developer

Filed under: — joeindie @ 11:55 pm

I’m a Game Developer

Just not a very successful one. ;-)

My credits:
  • Paintball Net (1996)
  • Artifact (1999)
  • Unreleased Project for Sierra Online (2000)
  • Artifact 2 (2001)
  • Inkling (2003)
  • The Indie Game Development Survival Guide (book) (2003)
  • Serious Games (book) (2005)

Plus a scattering of articles about game development and GDC coverage. And maybe someday the new version of Paintball Net will be finished.

10 years of independent game development. The big One-Oh. Double digits.

There are people who started after me who have a lot more to show for the intervening time–including 2 players of the original Paintball Net who went on to found Popcap.

So it goes sometimes. :-)

For years, at GDC especially, I longed to be recognized as a game developer by the industry. Looking for validation. And most of the time coming up short. Because the lion’s share of the people in the industry aren’t interested in game developers who work outside the mainstream. If you don’t work for a publisher or are otherwise being paid industry money to work on an industry title, you’re a second class citizen. A hobbyist. A wannabe.

My players never had a problem thinking of me as a game developer, though. I should’ve listened to them more, worried less about what the industry at large had to say (or not) on the topic.

Live and learn, neh?

I hardly play computer/video games these days. I like watching my son enjoy games on his Xbox 360. My wife plays a few casual games. My daughter plays Web games. Me … I’d rather be reading and/or listening to music.

I participated in NaNoWriMo this month (National Novel Writing Month). (In fact, I’m still participating. My novel isn’t quite finished yet, though I’ve already passed the 50,000 word target.) This month made clear something I’ve suspected for a long time: I’d rather be writing than working on a game.

Still, all the evidence points to an undeniable fact: I’m a game developer.

Of course I am. I’ve developed games. Designed ‘em, built ‘em, run ‘em, sold ‘em over the Internet. I even have t-shirts. Further: I have a game in development.

So, yah, I’m a game developer.

I’m just not sure why anymore.

-David

11/14/2006

Comics and Micropayments and Ecommerce, Oy Vey!

Filed under: — joeindie @ 11:35 pm

Comics and Micropayments and Ecommerce, Oy Vey!

I came across this blog post tonight from Henry Jenkins over at MIT:

How does this apply to indie games? Not sure yet, but I’ve found myself interested in “indie comics” lately.

The blog post also includes a link to a free e-book:

A Study in E-Commerce and the Comparative Economies of Content

-David


The Indie Game Development Survival Guide
by David Michael

Serious Games: Games that Educate, Train, and Inform
by David Michael and Sande Chen
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