In 1996, I released the first versions of
The Journal and Paintball Net. The Web was still relatively new, but it was getting huge already. A new Web page selling a product or an online game could easily get lost in the crowd. And often did.
It was a slow process, creating any kind of market. We had to find Web pages where we could list The Journal and the game(s). We had to figure out how to get noticed and mentioned in a world before blogs and other social networking (besides newsgroups and IRC). We tried to get mentioned in print, and provided demo versions for magazine CDROM collections. We had never done anything like it before, and we were learning as went along.
I like to say “longevity trumps a lot of things”, and The Journal benefits a lot from having been around a long time (the first version predates Windows 98; how many OS generations ago was that?). When I release a new version of The Journal, or even just an update, the accumulation of links and listings and such nifty conveniences as PAD provide a lot of leverage. Word gets out and gets moving.
Fourteen years ago, though, in 1996, I was just another programmer wondering how he got so unlucky as to have been born 4 years too early to really benefit/profit from this dot-com thing.
Now, as a new “indie author”, I’m back to Square Eff-ing Zero. OK, maybe just Square Eff-ing One.
Last week, I spent evening after evening going through a list of book reviewers, submitting review queries to all those that seemed like a good fit. It reminded me so much of going through a list of software sites, clicking on “Submit”, and filling out the details for The Journal over and over. It wasn’t a pleasant memory–though it wasn’t entirely unpleasant either. Sometimes I miss the late 90′s and early 2K’s.
I expect to get a new, longer list of reviewers next week and do it all over again. I’m exploring what I can do with Facebook. And I expect to try new things that I’ve never even thought of before, all with the goal of building a new audience for a new venture.
It’s like 1996 all over again. But with no ponytail this time.
-David